SEO / Search Engine Optimization – SEO is not only the process of affecting the visibility of a website it is also the maintenance of your site’s health as well. Viable SEO also stands for “Search Experience Optimization” & “Search Engineering Optimization”. Through analytics, a quality SEO campaign will target different kinds of search and searchers. Mobile, Desktop, Voice and Visual are all types of vectors you’ll want to take action on. If we can’t get our White Hats through the door, we’ll make another door!
Our SEO strategy considers how search engines work, what people search for, the actual search terms or keywords typed or spoken into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, markup language and code in order to increase its relevance to specific keywords and to remove barriers to the indexing and crawling of search engines. Search Engine Optimization is also about the experience of the algorithms indexing and crawling your website. We love GoogleBots and Webcrawlers and we know how to speak to them.
- ANALYTICS – The Viable team uses analytics to determine the correct approach for your SEO campaign.
- WHITE HAT SEO – We only do ethical SEO. If you love to game the system for short term boosts, you’ll love the long term penalty box of search engines. Are you smarter than Billion Dollar algorithms? Oh yes, we’ve had to rescue some sites and set them on the correct path.
- TOOLBOX – Our toolbox is full of the latest technology. You can always find us participating with the leaders in Search in various forums like blogs & chats. We’re on the leading edge and that’s why the Search Industry features us in their discussions and seminars.